"After my Business Management degree, I started my career at the Dutch Railways. From 2000 onwards, I worked at the predecessor of Abellio Group, with the aim of winning and operating public transport concessions beyond the Netherlands. With a small group of people, we built this business from its foundations. As Marketing Director, my role was to win and take over large concessions. By the time I left London in 2013, the company had a turnover of more than 2 billion euros.
As an advisor, what I enjoy most is the challenge of redesigning an organisation's narrative from the ground up. Where are we headed, and why? What distinguishes us? How can we improve our strategy? I like to build lasting relationships with my clients and to be involved for multiple years, guiding the strategic execution and the continuous improvement process. I encourage my clients to invest in a strong strategic framework, to make bold choices. With courage, you can truly transform an organisation in a matter of a few years."