We first learned about OGSM through the book The One Page Business Strategy by Marc van Eck and Ellen van Zanten. After reading it, we immediately got to work to integrate this systematic approach to change management with our software.
OGSM is an approach that creates coherence between the goal or vision of your organisation (the Objective) and the strategies you deploy to achieve it, the indicators you measure to keep track of progress, and a concrete plan of action. The great advantage of OGSM is that its format forces you to capture your business plan or change programme in a single comprehensive page. To do that, you'll have to make clear choices and be precise with your formulations. You'll have to endure some "toothaches", as Van Eck puts it.
OGSM start with an Objective: the vision of your organisation. The Objective should capture all the elements that are essential to the full satisfaction of your organisation. Subsequently, you'll translate the Objective into SMART Goals. Strategies, then, are the specific approaches and choices your organisation selects in order to achieve the Goals, and ultimately the Objective. These strategies are then in turn translated to quantitative Measures - both KPIs and a concrete Action Plan with steps to execute your Strategies.
An important element of the OGSM method is the "goal-by-doing" framework: in one sentence, you'll describe both the desired result as well as the steps you plan to take to get there. This format is used for the Objective, the Strategies and the Action Plan and ensures that qualitative formulations don't become vague or multi-interpetable.
A great advantage of OGSM is the ability to 'cascade' your main OGSM in horizontal and vertical directions, i.e. aplly the format to individual departments or strategies. This way, your OGSM will not remain an abstract high-level perspective, but you can also use it as a lens to zoom in down to the level of individual workers. OGSM software connects goals, projects and tasks, showing every employee how their daily work contributes to every aspect of the organisation's mission.
Using the OGSM software, you can digitalise your OGSM to create a dynamic plan. Doing so will allow you to update your OGSM at any time, in order to more effectively adapt to changing market conditions.
Interested in learning more about dynamic OGSMs and how to create one for your organisation? Don’t hestitate to contact us at email@example.com and we’ll be happy to show you how it works.
Not enough time to read management books and explore research in your field? But still want to keep up to date? Sign up for Bizaline's newsletter: full of fresh insights, juicy stories from colleagues and spam-free, guaranteed. We will share regular blogs and book reviews on topics ranging from strategic execution and programme management to risk, governance, compliance and contract management. And if there's something you'd like us to write about, drop us a note and we will pick it up! Register for our mailinglist below, and subscribe to our LinkedIn page or subscribe to our Youtube channel!